Frequently Asked Questions

We create interview-driven sales enablement and thought leadership content that keeps technology services firms from competing on price.

Consulting firms have all the expertise and customer stories they need to close more deals. But those insights are locked up inside the organization. 

We use interviews to unlock those insights. From learning more about your customers to positioning to defining your strategy to creating sales assets.

Those interviews become powerful stories that break down internal silos, build trust with potential customers, and help you close more of the projects you actually want.

In the IT world, rightsizing is about making sure the infrastructure fits the business needs. You remove waste and optimize resources to achieve the best performance. 

Same is true in marketing.

Loads of service firms try to do much with a very small marketing team. This leads to ad hoc, check-box marketing that is busy. Not effective. 

Before we start creating content, we take a look at your business, customer data, market, and services. Then, we evaluate your website.

Our goal is to put your house in order first. We’ll share our thoughts, frameworks, and processes to improve efficiencies, clarify your messaging, and align your teams. Next, we’ll make changes to your website that improve your sales funnel while keeping your business from sounding like every other firm out there. 

With a strong foundation, you’re ready for content. 

Our sprints are short, time-boxed periods (often 2 – 6 weeks) where we knock out a set amount of work. There’s a clear start and stop. And each sprint results in specific deliverables designed to move your business forward.

There are NO retainers.

Instead, we identify marketing and business development weak points during our discovery process and throughout our engagement. Then, we share these with your team as potential sprints. You decide if you want additional sprints.

If you do, we’ll work with your team to make rapid improvements.

Speed to market matters. Our sprints keep you competitive by getting you the research, assets, and actions you need to improve your business in weeks.

Not spread out over 12 months.

We don’t throttle the time we spend on your account and trickle out assets over a 12-month contract just to collect revenue.

We get shit done.

Sprints also give your business more freedom:

You can choose the ones that fit your goals, budget, and/or business needs. And you can start/stop after each engagement without worrying about trying to untangle yourself from a messy contract.

Yes. We have an interview-driven process for creating sales enablement and thought leadership content.

Here’s a rough look at our process:

1. Draft outline and interview questions.
2. Share with the team for approval.
3. Conduct a 1-hour recorded interview.
4. Draft article based on interview.
5. Add outside expert insights (optional)
6. Share w/ SME for review.
7. Create LinkedIn content to support distribution.
8. Publish the article on-site (or off-site).

This is not generic, AI-generated SEO content. We use your expert insights to directly solve customer problems. And we uncover those insights through interviews.

We do not design websites.

We do implement minor design changes via block-editors on WP-Based sites. But if you need custom website development, we can recommend other firms.

We charge a flat rate per sprint (paid upfront) before work starts.

Pricing varies depending on the size/state of your website, existing systems, the amount of content, and current customer data.

For all 5 sprints, firms will spend around $40,000 over 4 – 6 months. If only one or two sprints are needed, the prices are lower.

If you have a marketing team and only need knowledge transfer/support, we offer consulting sprints for $1500 per month.

This includes two 60-minute workshops to solve problems and get feedback on assets. And we provide templates, frameworks, and processes.

Our most successful clients are consulting firms that understand they’re sitting on a vault of expertise and client stories. And they’re eager to share those insights with their prospective buyers.

They see content as a way to:

• Better understand their clients
• Refine their services
• Build stronger client relationships
• Improve workplace culture
• Reduce burnout
• Grow their brand
• Attract top talent

They also see marketing as an investment, not a business expense. And they understand that effective marketing requires an interview-driven approach.

SMEs are the experts.

Marketers build the stage and hand them the bullhorn.

The last thing we want is to give you some extra homework.

You’re busy. Your time is valuable. Every minute you can spend on your clients better positions your business.

To start, we’ll need to interview key members of your team (CEO, Marketing, Sales, and Client Services) to build out your strategy. Each of these 60-minute interviews is critical.

After, we’ll manage the bulk of the work: conducting research, building the strategy, sharing insights, etc. But we’ll still need feedback and insights from your team.

We run 30 – 60 minute interviews for any asset we create.

This cuts down on loads of rework by getting the requirements squared away at the start.

Note: All interviews are recorded and shared with your team for future reference.

Yes. We’ll speak to 1 person from each of the following teams:

• Sales
• Marketing
• Support
• CEO

Each interview is 60 minutes, and you’ll receive the questions beforehand.

The main purpose is for us to understand your business so our sprints align with your needs. The secondary benefit is to identify misalignment between teams.

You will also get a feel for how we run our SME interviews. 

We start each engagement off with a discovery call followed by a proposal. We listen to your challenges and goals. Then, we’ll build a plan for you.

If you agree to the proposal, we’ll send over a Master Services Agreement (MSA). The MSA will outline the initial sprints and cost.

After you sign the MSA, we set up an onboarding call and invoice your business using Quickbooks (NET 30).

Then the real work begins.

We’ll send over our onboarding email, requesting access to your CRM, existing marketing assets, reports, proposals, etc. Then, we’ll review those assets and data along with your website, and your competitors. 

The next step is to interview your team: Sales, Support, Marketing, and Leadership. These 60-minute interviews help us understand your business, clients, and approach. They also help us see any inconsistencies between departments.

With all that information, we begin putting together a Rightsizing plan. The goal is to build a strategy based on your firm’s strengths (while accounting for its weaknesses). Once we get approval, we help implement. We also share resources to align your teams and improve processes.

With a solid foundation, we start creating sales enablement and thought leadership content—moving quickly because the time to market matters.

There are no long-term retainers.

Yes. Our consulting sprint is a good fit for businesses that have an internal team that can execute but want to avoid months of rework and false starts.