Frequently Asked Questions

Our marketing sprints are short, time-boxed periods (often 2 – 4 weeks) where we knock out a set amount of work. There’s a clear start and stop. And each sprint results in specific deliverables designed to move your business forward.

There are no retainers.

Instead, we identify marketing weak points during our discovery process and throughout our engagement. And we share these with your team as potential sprints.

Then, we work with your team to make rapid improvements.

Traditional marketing agencies trap businesses with retainers.

It’s a dated process that doesn’t benefit YOU.

You spend months finding and vetting an agency. Then, you sign a 12-month contract after a LONG approval process. And then you wait.

And you wait. 

And you wait…

Hoping your agency delivers on its promises. 

The engagement may start strong. They’re responsive, appear to be working, and flood your inbox with notifications for the first 3 – 4 months (the honeymoon period).

But their goal is to get your account onto autopilot quickly, so they can shift their focus to new customers while cashing in on that retainer.

Over time, responsiveness goes down. Updates stop making sense. And it’s clear that a junior-level employee now runs your account.

If you’re unhappy, it doesn’t matter. You’re stuck. Unless you fight your way out of the contract…😬

At some point, you wonder, “What exactly are we paying for?” 

It’s not the best for your business.

Speed to market matters. Our sprints keep you competitive by getting you the research, assets, and actions you need to improve your business in weeks.

Not spread out over 12 months.

We don’t throttle the time we spend on your account and trickle out assets over a 12-month contract just to collect revenue.

We get shit done.

Sprints also give your business more freedom:

You can choose the ones that fit your goals, budget, and/or business needs. And you can start/stop after each engagement without worrying about trying to untangle yourself from a messy contract.

Depends. (Classic consulting answer, I know. But it’s true.)

Your team, website, target market, sales processes, customer data, and existing content all impact the timeline for results. 

If you don’t have customer insights or a system for collecting them, then we’ll need to focus on that first before building out content.

Otherwise, you end up creating content for the sake of content. And that’s the kind of “shot in the dark” marketing that leads to repeated failures. 

If you already have clear customer data and an established brand presence, then it’s faster. We can get right into sharing those insights with a larger audience through content. 

We can work with your team to create assets or refer you to expert partners, depending on your needs.

However, we believe the best content comes from within the business. You’re sitting on incredible insights and data that you can use to help your customers. 

Our goal is to get your team creating content in-house as this is what’s best for your business.

We do not design websites.

We charge a flat rate per sprint (paid upfront) before work starts. 

These are the starting rates for each sprint: 

• Marketing Roadmap: $8,325*
• Positioning + CRO: $4,625*
• Sales Enablement: Varies (Depending on Assets)
• Thought-Leadership: $1,480*
• Consulting: $1,480* (On-Going)
  

*Costs vary depending on the business, systems in place, amount of existing content, number of channels managed, team size, goals, and other factors.

Note: Which sprints you need depend on where your business is and what your goals are.

You can learn more about our sprints and pricing here.

Our most successful clients are tech services firms that understand they’re sitting on a wealth of expertise and client stories they need to share with the world.

They see content as a way to:

• Better understand their customers
• Refine their services
• Build stronger customer relationships
• Improve workplace culture
• Reduce burnout
• Grow their brand
• Attract top talent

They also see marketing as an investment, not a business expense. And they understand that effective marketing requires a research-backed strategy.

The last thing we want is to give you some extra homework. You’re busy. Your time is valuable. Every minute you can spend on your clients better positions your business.

To start, we’ll need to interview key members of your team (CEO, Marketing, Sales, and Client Services) to build out your strategy. Each of these 60-minute interviews is critical.

After, we’ll manage the bulk of the work: conducting research, building the strategy, sharing insights, etc. But we’ll still need feedback and insights from your team.

If we create content together, we’ll need to set up recurring interviews with your SMEs (60-minutes). This ensures we create truly helpful, unique content that stands out.

Depending on our engagement, we may meet bi-weekly for a short 30-minute chat to touch base. Or, we may have longer meetings to workshop problems. Either way, we make sure you never leave the meeting thinking, “That could have been an email…”

Think Partnership. Not 100% outsourced.

Note: All interviews are recorded and shared with your team for future reference.

Yes. We’ll speak to 1 person from each of the following teams:

• Sales
• Marketing
• Support
• CEO

The interviews are 60-minutes long. And you’ll receive the questions beforehand.

The main purpose is for us to understand your business, so our sprints align to your needs. The secondary benefit is that the questions help your team think of their approach in new ways.

We work primarily with Tech (IT) Services firms.

We understand the language, pain points, challenges, and outcomes in this space. We also understand how tech partner networks function. And we know the buying process.

In short, you won’t spend call after call trying to get us “up-to-speed.”

We start each engagement off with a discovery call followed by a proposal. We listen to your challenges and goals. Then, we’ll build a plan for you.

If you agree to the proposal, we’ll send over a Master Services Agreement (MSA). The MSA will outline the initial sprints and cost.

Once signed, And we’ll set up an onboarding call and invoice your business using Quickbooks.

Then the real work begins.

We’ll send over our onboarding email, requesting access to your CRM, existing marketing assets, reports, proposals, etc. And then, we’ll review those assets and data along with your website, and your competitors. 

The next step is interviewing your team: Sales, Support, Marketing, and Leadership. These 60-Minute interviews are designed to understand your business, customers, and approach better. They also help us see any inconsistencies between departments.

With all that information, we design a strategy or start working on your first sprint (depending on your path). 

While we work, we’ll share ideas for improvement based on what we find. And if you like, we can work together on improving those areas of your business in future sprints. If not, your team has a list of areas they can improve. 

There are no long-term retainers.

We’re here to help you as long as you need us.

Reach out to us on our contact page and book a discovery call. It’s a “no-pressure”, 30-minute chat.

We ask you a bunch of questions about your business. And if we feel like we’re a good fit, we’ll schedule a follow-up call to share a proposal with your team.

Worse case, you get a handful of insights you can share with your team to make changes.

Best case, you get a partner who’s obsessed (in a healthy way) with helping your business increase revenue. 

It’s a win-win.