About Lead Comet

Lead Comet is a marketing agency that helps IT service firms rely less on referral partners for revenue. And we do that using marketing strategy, website improvements, and expert-led content.

We know there’s more to growing a business than traffic, impressions, or pumping out whimsical marketing campaigns. Marketing can empower IT service firms, improve sales processes, strengthen the actual service, and impact the business.

When done right…

And we’re here to help IT firms make that happen.

Our Team

Manages operations and overseas strategy at Lead Comet. Tech nerd (even though apps seem to crash on him more than others). And he applies the agile methodology to rethinking how work gets done.

Former high school teacher from Denver, James now lives in London where he struggles to embrace smashed peas and tea…or as Ted Lasso calls it, “Garbage Water.”

Manages website and content design for Lead Comet. He’s a skilled web designer and developer from Indonesia who helps provide visually stunning and captivating content that makes an impact.

He always keeps up with the latest design trends to ensure that his work meets current market demands.

Devizes and facilitates custom strategies to achieve the goals of our clients. She loves finding creative solutions to the most complicated challenges. She also has an extensive background in content marketing.

Despite showing up to video calls in her pyjamas, she always delivers thorough research. Also, don’t let her accent fool you. She is actually British, she just lived in the US for too long.

Fighting the battle against stochastic chaos with spreadsheets and finesse, armed with an economics degree. WordPress enthusiast. But what really makes him happy is ensuring continuous and error-free workflows for teammates.

He’s a viking novel/series lover and the greatest Quentin Tarantino fan east of the Adriatic Sea.

Lead Comet’s Mission

We started Lead Comet because we were tired of marketing agencies trapping clients in long-term contracts, promising results, then using the same playbook they use with every client.

While calling it “strategy”. 🙄

We’ve felt your frustration:

You start working with a new agency, hoping they can help you, only to realize a few months in that they don’t get your business.

And the creeping doubt that they never will.

All that time…wasted. They collect a paycheck. Meanwhile, you’re forced to continue relying on technology partners for revenue. Growth flatlines. Risk builds. Frustration multiplies.

We knew marketing could be better.

We decided to work specifically with IT service firms, where our expertise is. We understand your space, your challenges, your partner networks, and your customers. And we share those insights with your team.

We also understand that the best content comes from within your organization.

So, we work hard to tap into the expertise and experience from within your organization:
- SME Interviews
- Completed Projects
- CRM Data
- Proposals
- Customer Communications

And we help your IT firm transform these insights into assets that reach a wider audience, showing them what your team can do.

In short, we help you truly reach and help your potential buyers. And when they’re ready for more direct support, they don’t think twice before working with you.

Our Vision:

To change how businesses create content so they can share their expertise with the world and positively impact more people.

What People Say...

Without a doubt, James is my go-to source for all things SEO. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.

He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized SEO results for every project we’ve worked on together.

He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.

Kyle Williams

Marketer, Sierra Delta

James performed SEO work for my company’s website for two years and we were extremely happy with the overall outcome. Our relationship with James felt more like a partnership than anything.

He was very invested in the success of our platform and because of that, we would work with him again in a minute. He is a real master in the field of SEO!

John Peterson

Director of Business Development, Pioneer Acquisitions

The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.

James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.

It’s easy to tell he genuinely cares about our success.

Teresa Cintra

US Country Manager, ncScale

James De Roche was a valuable asset in our efforts to dramatically improve our performance. He is extremely knowledgeable and thorough, but possibly even more important, he is very responsive.

James always answered questions in a timely fashion, providing detailed insights that helped educate our entire team. He’s also deadline driven, which for many service organizations has become a lost art.

I highly recommend James to companies looking for a resource that can make a true difference in their business.

Jamie Slotten

Senior Marketing Manager, Curve Dental

I consider James one of my go-to resource for all things relating to marketing strategy and/or content development. I am truly privileged to work with him.

Jonty Yamisha

CMO, Flexible Benefit Service

James at Lead Comet is professional, prompt and proactive. Not only does he execute our vision, he continues to research and educate himself of our niche space to understand our editorial needs and ensure the content created is not only engaging, but also purposeful.

The content he produces continues to rise in the rankings putting us in front of new clients and being a place in which others in our industry go to learn.

His work is a huge part of why we are one of the top companies in our space. I highly recommend working with James"

Krystle Zepp

Operations Manager, Quandary Consulting Group

I’ve been working with James, for the past two years. During this time, James was instrumental in the development of creative that drove a double-digit increase in both lead and capture volumes, while reducing cost per lead.

He’s an incredible professional who approaches his work with alacrity and always delivers above expectations!

Michael Westwood

Area President, Coverdell

James had me interested from his initial reach outreach, where he provided valuable recommendations about our website. He continued to demonstrate expertise through the process and broke things down into logical, bite-size pieces during the Strategy Sprint.

What I liked most about working with James, in addition to the retainer-free business model and being a great guy to deal with, was mapping the investment to specific, actionable deliverables.

There’s no pressure to sign a year contract, crossing my fingers with Lead Comet. James does what he says, delivers, and then lays out the next steps to keep working together, with the onus on his team to deliver results.

Len Kamerman

Founder, Hero Technical Solutions