Our 4-Step Process
and Pricing

This is exactly how we help your tech services team turn marketing from “arts and crafts” into a strategy business function.

Our Process: Overview

This is an overview of our 4-step process. However, we know each business is different. Where you start your journey depends on the needs of your business and how far along you are in your marketing efforts.

You don’t need to run every sprint.

We adjust our approach based on your needs.

Marketing
Roadmap Sprint

We begin each new client relationship by creating your marketing strategy.

To create this strategy, we conduct detailed research by:

Interviewing your leadership team
Identifying your business goals
Reviewing your customer data (CRM, call notes, proposals, reports, and existing assets)
Analyzing partner relationships and researching your market
Evaluating sales and marketing alignment
Auditing your website and content

Using these insights we create an actionable roadmap for your team. The deliverable is a deck with clear steps, insights, and frameworks to help your team.

Your team can implement the strategy from the deck. Or, we can help you knock it out.

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What this sprint covers:

You’ll discover the language your customers use and their real problems, so your message can better reach them.

You’ll also uncover friction points and missed opportunities in the buyer’s journey, so you can improve the sales process.

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Positioning + CRO Sprint

With the strategy defined, the next step is to make sure your business speaks directly to the needs of your customers AND that you have the systems in place to convert customers.

Sales Enablement Sprint

Most agencies focus on top-of-funnel assets, hoping that more traffic will lead to more sales. In reality, you should focus on your most critical sales assets first. This helps you convert the leads already in your pipeline.

We can help you identify, prioritize, and create your most critical assets:

Rather than create these assets in a funnel (or use AI to pump out generic, obvious content that doesn’t stand out), we interview your team of experts directly.

This leads to content that reflects the core value of your business, guided by the expertise of your team, spoken in a language your customers understand.

The kind of content that moves the needle.

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Thought leadership has many forms.

Critical assets range from:

Ultimately, our goal is to work ourselves out of a job.

We believe that content creation works best when led by an internal team. But, it isn’t always easy to get there. So, we’ll train your team on what “great” content looks like.

Depending on the size of your business, your needs, and your goals, we’ll work with you until you no longer need us.

Want to see the results we get for clients?

Thought-Leadership Sprint

With a strong foundation in place, we help your team create content that builds trust by sharing their unique expertise and experiences.

And we can either work alongside your in-house marketing team as consultants or support you directly.

Consulting Sprints

If you have an in-house marketing team who only needs guidance/support, we offer consulting sprints to upskill your team.

In short, we coach your team and provide insights designed to improve your marketing efforts. Your team implements.

Our end goal is the same: educating ourselves out of the role.

What People Say...

Without a doubt, James is my go-to source for all things SEO. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.

He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized SEO results for every project we’ve worked on together.

He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.

Kyle Williams

Marketer, Sierra Delta

James performed SEO work for my company’s website for two years and we were extremely happy with the overall outcome. Our relationship with James felt more like a partnership than anything.

He was very invested in the success of our platform and because of that, we would work with him again in a minute. He is a real master in the field of SEO!

John Peterson

Director of Business Development, Pioneer Acquisitions

The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.

James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.

It’s easy to tell he genuinely cares about our success.

Teresa Cintra

US Country Manager, ncScale

James De Roche was a valuable asset in our efforts to dramatically improve our performance. He is extremely knowledgeable and thorough, but possibly even more important, he is very responsive.

James always answered questions in a timely fashion, providing detailed insights that helped educate our entire team. He’s also deadline driven, which for many service organizations has become a lost art.

I highly recommend James to companies looking for a resource that can make a true difference in their business.

Jamie Slotten

Senior Marketing Manager, Curve Dental

I consider James one of my go-to resource for all things relating to marketing strategy and/or content development. I am truly privileged to work with him.

Jonty Yamisha

CMO, Flexible Benefit Service

James at Lead Comet is professional, prompt and proactive. Not only does he execute our vision, he continues to research and educate himself of our niche space to understand our editorial needs and ensure the content created is not only engaging, but also purposeful.

The content he produces continues to rise in the rankings putting us in front of new clients and being a place in which others in our industry go to learn.

His work is a huge part of why we are one of the top companies in our space. I highly recommend working with James"

Krystle Zepp

Operations Manager, Quandary Consulting Group

I’ve been working with James, for the past two years. During this time, James was instrumental in the development of creative that drove a double-digit increase in both lead and capture volumes, while reducing cost per lead.

He’s an incredible professional who approaches his work with alacrity and always delivers above expectations!

Michael Westwood

Area President, Coverdell

James had me interested from his initial reach outreach, where he provided valuable recommendations about our website. He continued to demonstrate expertise through the process and broke things down into logical, bite-size pieces during the Strategy Sprint.

What I liked most about working with James, in addition to the retainer-free business model and being a great guy to deal with, was mapping the investment to specific, actionable deliverables.

There’s no pressure to sign a year contract, crossing my fingers with Lead Comet. James does what he says, delivers, and then lays out the next steps to keep working together, with the onus on his team to deliver results.

Len Kamerman

Founder, Hero Technical Solutions

Book Your 30-Minute Discovery Call Below 👇

What to expect: We’ll focus on your challenges and business goals to see if we’re the right fit. If we are, we’ll schedule a follow-up call with a custom action plan.

You decide if you want to move forward.

Completely pressure-free. (Because no one likes the pushy, used-car dealer attitude.)

Our 4-Step Process and Pricing