About Lead Comet
We create interview-driven thought leadership and sales enablement content for tech consulting and service firms. Our methodology improves ops, services, and sales outcomes.
Our Team
James De Roche
Managing Partner, Lead Comet
Manages operations and overseas strategy at Lead Comet. Tech nerd (even though apps seem to crash on him more than others). And he applies the agile methodology to rethinking how work gets done.
Former high school teacher from Denver, James now lives in London where he struggles to embrace smashed peas and tea…or as Ted Lasso calls it, “Garbage Water.”
Yung Indra Jaya
Design Specialist, Lead Comet
Manages website and content design for Lead Comet. He’s a skilled web designer and developer from Indonesia who helps provide visually stunning and captivating content that makes an impact.
He always keeps up with the latest design trends to ensure that his work meets current market demands.
Bori Bernat
Head of Content, Lead Comet
Devizes and facilitates custom strategies to achieve the goals of our clients. She loves finding creative solutions to the most complicated challenges. She also has an extensive background in content marketing.
Despite showing up to video calls in her pyjamas, she always delivers thorough research. Also, don’t let her accent fool you. She is actually British, she just lived in the US for too long.
April (Brooks) Dudley
Executive Assistant
Wields her organizational superpowers to keep the team running like a well-oiled machine. With her keen eye for detail and talent for multitasking, she’s the secret weapon behind the scenes, ensuring no task falls through the cracks.
When she’s not orchestrating seamless operations, you’ll find her studying the latest social media trends and fine-tuning her copywriting skills.
Lead Comet’s Mission
We started Lead Comet because we were tired of marketing agencies trapping clients in long-term contracts, promising results, then using the same copy/paste playbook they use with every client.
While calling it “strategy”. 🙄
We’ve felt your frustration:
You start working with a new agency, hoping they can help you, only to realize a few months into the contract that they don’t get your business.
They collect a pay check, promise results, and change nothing. Meanwhile, you watch your firm continue to rely on referrals for revenue while losing business because of pricing...even though your team does great work. Everyone is overworked and frustrated. No one believes marketing works. The day-to-day seems much harder than it needs to be. And KPIs feel forever out of reach.
Marketing is better than this.
But success starts with specialization. That's we decided to work specifically with tech consulting and services firms. It's where our expertise is. We understand your space, your challenges, your partner networks, and your customers. And we share those insights with your team.
We also understand that the best content comes from within your organization.
So, we tap into the expertise, experience, and unique points of view from your SMEs using our interview-driven approach. And we help your firm share those stories a wider audience, showing the world what your firm can do.
Look. There's enough bullshit content on the internet. We've all been there: Searching for help in a moment of pure frustration while being forced to skim another unnecessarily long, fluff-packed SEO piece packed full of garbage. It's no fun.
Whether you're looking for a chilli recipe or a new approach to reduce cloud costs, you want content that helps you. And when it does, you remember the experts behind that content.
That's the kind of content we strive to help our clients create.
Our Vision:
To change how service and consulting firms view marketing. Not as order-taking, box-checking, task masters, but as strategic assets to the business that breakdown internal knowledge siloes, build trust with prospective customers, and improve sales outcomes.
What People Say...
The new-found clarity in which we describe our help and how we deliver it has significantly improved our success across the sales funnel.
It's a bit hard to give precise numbers because we're not uber-keen on digital metrics, so I can't really speak to SEO, web traffic, and the like. But our invite-to-meeting and meeting-to-inquiry numbers have improved by over 2.5 x, so... I'm really happy with our pipeline now!
Without a doubt, James is my go-to source for all things content. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.
He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized content results for every project we’ve worked on together.
He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.
James performed SEO work for my company’s website for two years and we were extremely happy with the overall outcome. Our relationship with James felt more like a partnership than anything.
He was very invested in the success of our platform and because of that, we would work with him again in a minute. He is a real master in the field of SEO!
The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.
James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.
It’s easy to tell he genuinely cares about our success.
James De Roche was a valuable asset in our efforts to dramatically improve our performance. He is extremely knowledgeable and thorough, but possibly even more important, he is very responsive.
James always answered questions in a timely fashion, providing detailed insights that helped educate our entire team. He’s also deadline driven, which for many service organizations has become a lost art.
I highly recommend James to companies looking for a resource that can make a true difference in their business.
James at Lead Comet is professional, prompt and proactive. Not only does he execute our vision, he continues to research and educate himself of our niche space to understand our editorial needs and ensure the content created is not only engaging, but also purposeful.
The content he produces continues to rise in the rankings putting us in front of new clients and being a place in which others in our industry go to learn.
His work is a huge part of why we are one of the top companies in our space. I highly recommend working with James.
I’ve been working with James, for the past two years. During this time, James was instrumental in the development of creative that drove a double-digit increase in both lead and capture volumes, while reducing cost per lead.
He’s an incredible professional who approaches his work with alacrity and always delivers above expectations!
James had me interested from his initial reach outreach, where he provided valuable recommendations about our website. He continued to demonstrate expertise through the process and broke things down into logical, bite-size pieces during the Strategy Sprint.
What I liked most about working with James, in addition to the retainer-free business model and being a great guy to deal with, was mapping the investment to specific, actionable deliverables.
There’s no pressure to sign a year contract, crossing my fingers with Lead Comet. James does what he says, delivers, and then lays out the next steps to keep working together, with the onus on his team to deliver results.
We were struggling with generic content and working with agencies that took the time to understand how our business differed from traditional B2C marketing. They focused on what was interesting for search engines, not our client base.
Lead Comet spoke to the B2B services problem better than any other firm we've worked with or spoken to.
