Our 5-Step Process
and Pricing
These sprints transform your consulting firm from another “me too” vendor into a strategic business partner and industry leader that doesn’t compete on price.
Our Process: Overview
Our 5-Step Process starts with customer interviews to help you better understand your best clients and reposition your firm to stand out.
Next, we audit your website, content, and sales assets and design a strategy to service as your North Star (guiding your GTM actions) while providing a prioritized list of improvements.
With that foundation in place, we use our interview-based approach to create effective thought-leadership and sales enablement assets.
Assets sales teams want to share.
Assets clients want to see.
Customer Interview Sprint
Collect first-party data from best customers to influence positioning and GTM strategy
- Time: 4 - 5 Weeks
- Deliverables: 10 Customer Interviews of Ideal Accounts
- Outcome: Real customer insights specific to your business to influence business strategy
Process:
- Identify 10 - 20 ideal customers to interview
- Approve incentives
- Organize interviews
- Record interviews (30 minutes each)
- Share insights and recordings with team
What’s Needed:
- List of best-fit customers
- Permission to interview
Process:
- Conduct five positioning workshop sessions (60 -90 minutes each)
- Refine positioning
- Create a messaging document
- Create a pitch deck based for sales team
- Share assets with the team
What’s Needed:
- Leadership buy-in
- Willingness to participate in five (60-90 min) workshop sessions
Positioning Sprint
Position the business as an expert, focusing on a specific customer problem
- Time: 5 Weeks
- Deliverable: Positioning Workshop, Messaging Document, and Pitch Deck
- Outcome: Unique positioning for the business against a specific customer problem that helps the business stand out against competitors
Rightsizing Sprint
Create a strategy your team can follow to improve sales development activities
- Time: 2 Weeks
- Deliverable: Rightsizing Deck
- Outcome: A North Star to guide future sales and marketing activity, ensuring it aligns with business goals and positioning.
Process:
- Run Website Quality Audit ( technical, content, and CRO analysis)
- Review existing assets, strategy, and reporting for sales and marketing
- Competitor research
- Distribution suggestions
- Summaries of work from relevant previous sprints
- Define new strategy with roadmap for improvements and challenges
What’s Needed:
- Access to reports, proposals, CRM data, and top-performing assets
- Access to customer research and recent positioning
Process:
- Create copy for home page
- Review with team on call (1)
- Edit page based on feedback
- Repeat for service page
- Use interview driven approach to create first three case studies
What’s Needed:
- Time to interview your team and create assets
Sales Enablement Sprint
Create the assets your sales team needs to sell more effectively
- Time: 4 Weeks
- Deliverables: Home Page Updates, Service Page Copy, and 3 Case Studies
- Outcome: Website copy that supports the new positioning and messaging with case studies sales teams can use to sell
Thought-Leadership Sprint
Create thought leadership content that helps establish the firm as industry experts
- Time: 2 - 4 Weeks
- Deliverable: Ideation Process, 3 Thought Leadership Articles
- Outcome: Expertise-driven assets sales teams that refine services and support sales activities
Process:
- Set up ideation process (1)
- Identify content topics (3)
- Share outlines (3) with team for review
- Draft 3 articles from interviews (up to 1500 words each)
- One round of edits and feedback per article
- Submit final version for publication
- Draft LinkedIn Post (1 per article) for distribution
What’s Needed:
- 1 - 2 SMEs willing to be interviewed
- Support from the Leadership Team
Alternative: Consulting Sprints
Provide guidance, feedback, templates, and processes to guide team
- Time: Montlhy
- Deliverable: Two 60-90 minute workshop sessions, feedback on assets, templates and frameworks—no direct implementation
- Outcome: More effective assets and increase confidence in GTM strategy
Process:
- Suggest focus area
- Two 60 - 90 minute workshop sessions to support team
- Feedback on assets, if necessary
- Share existing templates and frameworks
- Repeat as needed
What’s Needed:
- Internal marketing team to execute
- List of challenges to improve
What People Say...
The new-found clarity in which we describe our help and how we deliver it has significantly improved our success across the sales funnel.
It's a bit hard to give precise numbers because we're not uber-keen on digital metrics, so I can't really speak to SEO, web traffic, and the like. But our invite-to-meeting and meeting-to-inquiry numbers have improved by over 2.5 x, so... I'm really happy with our pipeline now!
Without a doubt, James is my go-to source for all things content. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.
He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized content results for every project we’ve worked on together.
He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.
James performed SEO work for my company’s website for two years and we were extremely happy with the overall outcome. Our relationship with James felt more like a partnership than anything.
He was very invested in the success of our platform and because of that, we would work with him again in a minute. He is a real master in the field of SEO!
The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.
James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.
It’s easy to tell he genuinely cares about our success.
James De Roche was a valuable asset in our efforts to dramatically improve our performance. He is extremely knowledgeable and thorough, but possibly even more important, he is very responsive.
James always answered questions in a timely fashion, providing detailed insights that helped educate our entire team. He’s also deadline driven, which for many service organizations has become a lost art.
I highly recommend James to companies looking for a resource that can make a true difference in their business.
James at Lead Comet is professional, prompt and proactive. Not only does he execute our vision, he continues to research and educate himself of our niche space to understand our editorial needs and ensure the content created is not only engaging, but also purposeful.
The content he produces continues to rise in the rankings putting us in front of new clients and being a place in which others in our industry go to learn.
His work is a huge part of why we are one of the top companies in our space. I highly recommend working with James.
I’ve been working with James, for the past two years. During this time, James was instrumental in the development of creative that drove a double-digit increase in both lead and capture volumes, while reducing cost per lead.
He’s an incredible professional who approaches his work with alacrity and always delivers above expectations!
James had me interested from his initial reach outreach, where he provided valuable recommendations about our website. He continued to demonstrate expertise through the process and broke things down into logical, bite-size pieces during the Strategy Sprint.
What I liked most about working with James, in addition to the retainer-free business model and being a great guy to deal with, was mapping the investment to specific, actionable deliverables.
There’s no pressure to sign a year contract, crossing my fingers with Lead Comet. James does what he says, delivers, and then lays out the next steps to keep working together, with the onus on his team to deliver results.
We were struggling with generic content and working with agencies that took the time to understand how our business differed from traditional B2C marketing. They focused on what was interesting for search engines, not our client base.
Lead Comet spoke to the B2B services problem better than any other firm we've worked with or spoken to.
Book Your 30-Minute Strategy Call 👇
We’ll share our view on the industry, how you can position your business for success, cover pricing, and share a few assets with you.
If you don’t leave feeling like you’ve learned something, we’ve failed you.