Quandary Consulting Group Rebuilds GTM Strategy Without Losing Partner Momentum
Summary:
Quandary Consulting Group had strong delivery and loyal partner referrals, but other pipeline channels were inconsistent. Leadership saw the risk: if referrals slowed, growth would stall. They brought us in to align their GTM strategy and build a system that could scale.
Results Snapshot
- Launched new AI services in 60 days
- Rebuilt GTM to support dual offerings
- Website drives sales and follow-up
- Clearer messaging across all buyer touchpoints
- Improved visibility with partners and referrals
The Challenge
Quandary Consulting Group built a strong business through delivery excellence and trusted partner referrals. But leadership recognized a critical gap: strong delivery and partner momentum weren’t enough to fuel scalable, predictable growth in an unstable market.
Sales and marketing operated in parallel, not in partnership. Assets lacked clear direction. Buyer insights lived in the heads of a few team members, making it hard to build assets that actually helped close. The team was also eager to launch a new service line focused on AI implementation to meet growing demand.
Over the years, messaging drifted. Some pages reflected old priorities. Others introduced new offers but without clear positioning.
For prospects and partners, the story wasn’t consistent. Internally, the team couldn’t rely on the site to support follow-ups or outreach.
Leadership didn’t wait.
They saw the risk: confusion for partners, missed opportunities with LLMs, and friction for referred leads—and moved fast to realign their GTM with their delivery, vision, and strategy.
Our Solution
We partnered with Quandary Consulting Group to build a clear, scalable GTM structure, one that honored their core Quickbase work while carving space to test a new AI implementation offer.
Together, we restructured their service lines into two strategic buckets: Quickbase consulting (the revenue engine) and AI implementation (the new GTM initiative). This split let them continue supporting partners without diluting their message and gave the team a clear narrative to bring AI services to market.
We audited every page, sunset outdated content, and rebuilt the homepage and service navigation to reflect the new strategy. Messaging, structure, and design were aligned, so both buyer paths were clear and direct.
The result: a GTM system that supported sales, partner outreach, and early AI conversations without sacrificing the credibility they’d earned.
Our Process
We ran a focused sprint built around clarity, speed, and internal alignment. The goal was to realign the GTM strategy without disrupting active sales or partner momentum.
- Audited the entire site to identify outdated pages, misaligned messaging, and service bloat
- Collaborated with leadership to define two clear GTM tracks: Quickbase services and AI implementation
- Built a phased roadmap to sunset low-value offers and elevate the services that drove revenue
- Rewrote and restructured the homepage, service pages, and navigation to reflect the new strategy
- Created messaging documentation to support the design and ensure tone consistency across the rebuild
- Worked side-by-side with designers to implement updates quickly and gather feedback from the team
Roadblocks
With strong Quickbase partnerships and a steady referral pipeline, we couldn’t risk confusing visitors or undermining the channels already driving business. The new AI service line brought internal momentum and market demand—but we had to balance both GTM strategies without letting one overshadow the other.
Internally, the work was as political as it was structural. Some legacy services still had internal champions, even if demand had dried up. We worked closely with the team to identify what to sunset, keeping the focus on business value while respecting individual contributions.
And the clock was tight. The AI offering had to launch in under two months to support active sales campaigns and upcoming events. We built a fast-moving plan with clear documentation, tight design coordination, and early team input so execution could move quickly without sidelining anyone.
James at Lead Comet is professional, prompt and proactive. Not only does he execute our vision, he continues to research and educate himself of our niche space to understand our editorial needs and ensure the content created is not only engaging, but also purposeful.
The content he produces continues to rise in the rankings putting us in front of new clients and being a place in which others in our industry go to learn.
His work is a huge part of why we are one of the top companies in our space. I highly recommend working with James"
The Results
The GTM reset gave Quandary a foundation they could build on (not just a new site). Messaging was sharper. Navigation made sense. And services were clearly bucketed to match how the team sold.
Buyers could quickly understand who Quandary served, what problems they solved, and how to take the next step without second-guessing what the firm actually did. Referrals landed on a site that reinforced partner credibility. Messaging was consistent across channels. And the team no longer had to work around the website in active sales conversations.
Internally, the site became a real asset. Sellers could support both AI and Quickbase conversations. Marketing had clarity around what to promote. The team had a shared narrative that reflected how the business operates today.
Most importantly: the AI service line launched on time with content, structure, and positioning in place to support live sales conversations, ABM outreach, and event campaigns.
Key Results
- Launched new AI services in 60 days
- Rebuilt GTM to support dual offerings
- Website drives sales and follow-up
- Clearer messaging across all buyer touchpoints
- Improved visibility with partners and referrals
What’s Next
With a stronger GTM foundation in place, Quandary is now rolling out new marketing initiatives to support AI services, backed by a clear message and a site the team can use with confidence.
Now, we’re working to improve how Quandary captures and shares client success: creating sales assets that build credibility, highlight impact, and support both AI and Quickbase conversations across the funnel.
The Client
Quandary Consulting Group helps complex businesses rapidly improve operations through custom low-code solutions and AI. With 40+ consultants and developers on staff, they’ve delivered scalable systems for clients ranging from mid-market firms to global tech enterprises.
Industry: Ops + Low-Code Consulting
Size: 40 employees
Location: Denver, CO
Questions about this project?
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