You're Better Than Your Competition.
But No One Knows It.
Our interview-driven approach uncovers why your best clients choose your firm—then turns it into sales assets that give prospects a damn good reason to say yes.
Stop losing deals you should be winning.
Featured In
Get Out of Implementation Jail
Using sprints, we help your service firm share expertise and results. Upsell, cross-sell, and close higher-value (INTERESTING) projects.
1. Customer Interviews
Stop Second-Guessing Your GTM Strategy
Get the first-party data to help you confidently make (and stick to) decisions that improve your positioning, messaging, and content.
We were struggling with generic content and working with agencies that took the time to understand how our business differed from traditional B2C marketing. They focused on what was interesting for search engines, not our client base.
Lead Comet spoke to the B2B services problem better than any other firm we've worked with or spoken to.
2. Positioning
Stand Out in a Sea of Sameness
Stand out in a say of sameness with clear positoning. Imagine what will happen when partners, customers, and your team know what makes you unique.
3. Rightsizing
Your GTM Should Fit Your Business
Focus your energy on your team’s strengths and capabilities with a strategy (and implementation) that will serve as your GTM foundation.
This North Star will guide your team.
The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.
James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.
It’s easy to tell he genuinely cares about our success.
4. Thought Leadership
People work with people they like AND trust.
Create interesting, thought-providing content based on interviews with your SMEs. Share client stories, expertise, and results packed with personality that builds trust.
These are assets prospects find a space in their calendar to review.
(We train your team to run this in-house, too!)
Without a doubt, James is my go-to source for all things content. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.
He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized content results for every project we’ve worked on together.
He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.
5. Sales Enablement
Web copy, webinars, and case studies…oh my!
Get sales enablement assets that your sale team’s lives actually wants to share with prospects (because it makes their lives so much easier.)
Then, we train your team on our processes so they can run them in-house.
The new-found clarity in which we describe our help and how we deliver it has significantly improved our success across the sales funnel.
It's a bit hard to give precise numbers because we're not uber-keen on digital metrics, so I can't really speak to SEO, web traffic, and the like. But our invite-to-meeting and meeting-to-inquiry numbers have improved by over 2.5 x, so... I'm really happy with our pipeline now!
We Know B2B Consulting and Services
You sell high-priced consulting and implementation services mainly through referrals and expansion.
You do great work. Your clients are happy. But you feel replaceable, worried procurement will choose a cheaper firm.
You sell in spite of (not because of) your website. Your sales team grinds. Marketing misses the mark.
You're experimenting with AI but it's not living up to the hype...
Our interview-driven process gets you clean, unbiased data from your clients you can use to stand out from generic "me-too" consulting firms.
Within 6 months using our sprints.
James had me interested from his initial reach outreach, where he provided valuable recommendations about our website. He continued to demonstrate expertise through the process and broke things down into logical, bite-size pieces during the Strategy Sprint.
What I liked most about working with James, in addition to the retainer-free business model and being a great guy to deal with, was mapping the investment to specific, actionable deliverables.
There’s no pressure to sign a year contract, crossing my fingers with Lead Comet. James does what he says, delivers, and then lays out the next steps to keep working together, with the onus on his team to deliver results.
Len Kamerman
Founder, Hero Technical Solutions
Speed to Market Matters
The faster you can publish new assets. The faster you can test them. The faster you can see results. The faster your team celebrates.
Our sprints deliver critical assets in 6 months.
Give your AEs and SDRs the tools to improve sales outcomes before they miss their next sales target.
Is Lead Comet Right for You?
You = Service Firm
We navigate busy SMEs schedules, internal red tape, and the challenges of selling the "intangible" when every firm sounds the same.
You Prefer In-House
You know your business best. Our sprints give your team the processes, templates, and consulting they need to run this in-house.
You Incentivize Content
There is top-down support and incentives for internal knowledge sharing. SMEs are on-board and excited to share expertise.
Book Your 30-Minute Strategy Call 👇
We’ll share our view on the industry, how you can position your business for success, cover pricing, and share a few assets with you.
If you don’t leave feeling like you’ve learned something, we’ve failed you.