Would You Bet Your Next Deal on Your Last Case Study?
Most B2B case studies read like project recaps, not sales enablement. Using our interview-driven approach, we turn delivery wins into assets that close complex deals
Turn Delivery Wins into Case Studies that Close
You're selling high-stakes, high-cost services. But your sales team is stuck without proof that actually shifts decisions.
Meanwhile, closing new accounts is harder than ever:
- 43% of sales leaders see longer cycle times leading to "no decision"
- 84% experience more challenges due to more decision makers.
- 65% of sales teams don't use the assets marketing produces.
We fix that.
Our interview-driven process help you surface, shape, and publish delivery wins into case studies your team can use to accelerate trust, build pipeline, and close.
These are assets your team is eager to share. And buyers find intriguing.
In 30–45 days, you get case studies that close deals.
We were looking for a repeatable way to tell our client success stories. However, we struggled to find an agency partner that could quickly understand and articulate the technical elements in the work that we do.
Working with Lead Comet, we produced 2 or 3 case studies per quarter, which has helped our clients, partners, and team members stay up-to-date with all the new and exciting projects we are implementing together.
I'm confident in Lead Comet's process, which allows me to focus on executing other parts of our marketing plan.
Ross Beard
Vice President, Marketing and Partner Alliances, Shadow-Soft
Speed to Market Matters
The faster you can publish new assets. The faster you can test them. The faster you can see results. The faster your team celebrates.
We deliver case studies in weeks, so you can start using these assets to cross-sell existing accounts, stay top-of-mind with partners, and close new deals.
Give your AEs and SDRs the tools to make their sales activities more impactful.
Our Interview-Driven Approach
Gives You Case Studies That Close
You don’t need more marketing fluff. You need sales enablement that increases sales velocity. This is how we create yours.
1. Ideation
Not every project is a case study.
We discuss recent projects with your team to figure out which ones are stories worth sharing.
We were struggling with generic content and working with agencies that took the time to understand how our business differed from traditional B2C marketing. They focused on what was interesting for search engines, not our client base.
Lead Comet spoke to the B2B services problem better than any other firm we've worked with or spoken to.
2. Interview
The best case studies use details to prove expertise.
During one 60-minute interview with the key team or team member who has oversight over the project, we extract the project specifics to tell a compelling story.
3. Drafting
Case studies that close need to focus on stakes, risk, and impact.
Using project details and our framework, we draft customer stories that your sales team will actually use with clients, prospects, and partners.
The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.
James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.
It’s easy to tell he genuinely cares about our success.
4. Review
We typically draft a case study within one week.
Once ready, we share it with your team (and client, if branded) for review. Our goal is to get assets live on your site within one month.
Without a doubt, James is my go-to source for all things content. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.
He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized content results for every project we’ve worked on together.
He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.
5. Publish + Distribution
We give your team assets to support distribution.
Every case study comes with a branded one-sheeter, pitch deck slide, and a LinkedIn post to support distribution.
We can also show your team how to use these assets to start conversations with target accounts and partners.
The new-found clarity in which we describe our help and how we deliver it has significantly improved our success across the sales funnel.
It's a bit hard to give precise numbers because we're not uber-keen on digital metrics, so I can't really speak to SEO, web traffic, and the like. But our invite-to-meeting and meeting-to-inquiry numbers have improved by over 2.5 x, so... I'm really happy with our pipeline now!
Is Lead Comet a Fit For Your Team?
You Sell Complex B2B Services
The work is messy, technical, hard to explain, and even harder to prove in a deal.
Your Stories Are Trapped
Buried in decks, post mortems, slack threads, and delivery calls. Sales can’t use them. Prospects never see them.
Your Assets Go Nowhere
Your case studies are ignored in deals. Never shared. Never mentioned. They fade away the moment you hit send.
Book Your 30-Minute Case Study Call 👇
We’ll share our view on the industry, why most case studies fail to impact deal progression, cover pricing, and share a few examples with you.
If you don’t leave feeling like you’ve learned something, we’ve failed you.
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