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Marketing Strategy and Content Support for Technology Services Firms

Selling services is complex. Deal sizes are larger. Sales cycles are longer. Decisions are committee-based.

The SaaS playbook won’t get you far. You need a partner who understands service-organizations.

We help digital transformation leaders build brand and drive revenue with research-backed marketing strategy and content. 

Using short, powerful sprints (NO retainers).

As featured in

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Relying Too Heavily on Referrals?

This deck covers 20 levers your tech service firm can pull to source leads from new pipelines (including frameworks, templates, and guardrails).

Note: Must be employed at a IT service firm to receive this deck.

Marketing Efforts Feel Like Arts and Crafts?

We fix that. Using sprints, we build a content engine that gives your sales teams more qualified opportunities to drive revenue.

Our Sprints

1. Marketing Road Map

Most marketing teams fly blind.

We research your business, current customers, competitors, and market to identify your best customers (ICP). And how to best reach them.

I consider James one of my go-to resource for all things relating to marketing strategy and/or content development. I am truly privileged to work with him.

Jonty Yamisha

Jonty Yamisha

CMO, Flexible Benefit Service

2. Positioning + CRO

Your customers want clarity. Not Jargon

Using your clients’ exact words, we create messaging that speaks directly to your potential audience.  

We also identify gaps in your sales process to increase your conversion rates.

I’ve been working with James, for the past two years. During this time, James was instrumental in the development of creative that drove a double-digit increase in both lead and capture volumes, while reducing cost per lead.

He’s an incredible professional who approaches his work with alacrity and always delivers above expectations!

Michael Westwood

Michael Westwood

Area President, Coverdell

3. Sales Enablement

Web copy, sales decks, and case studies, oh my! 

We work with your team to create critical sales assets that increase close rates and decrease sales cycle length. 

The insights James provided highlighted critical weak points of our marketing funnel. We shared those insights with our developers and made changes before our product launch.

James understood that as a startup, we must be very strategic about our path. He shared his experiences and views on our current content marketing strategy to help us make an impact.

It’s easy to tell he genuinely cares about our success.

Teresa Cintra

US Country Manager, ncScale

4. Thought-Leadership

Relationships drive business. 

But you can’t have a relationship without trust. We help you create expert-led content and thought leadership that builds trust with prospective buyers and strengthens existing relationships. 

Without a doubt, James is my go-to source for all things SEO. With over 10 years of experience in marketing of my own, working with James has taught me what expert service truly is.

He has an endless ability to digest new information which he then translates into powerful and compelling content that has maximized SEO results for every project we’ve worked on together.

He’s attentive, on his game, and my most trusted source for strategic direction in gaining web traffic that actually converts.

Kyle Williams

Kyle Williams

Marketer, Sierra Delta

5. Consulting

Every business is different.

Whether you’re looking for general guidance on existing marketing strategy, want honest feedback on assets, or want to upskill your team, we get you where you need to go.

James at Lead Comet is professional, prompt and proactive. Not only does he execute our vision, he continues to research and educate himself of our niche space to understand our editorial needs and ensure the content created is not only engaging, but also purposeful.

The content he produces continues to rise in the rankings putting us in front of new clients and being a place in which others in our industry go to learn.

His work is a huge part of why we are one of the top companies in our space. I highly recommend working with James"

Krystle Zepp from Quandary

Krystle Zepp

Operations Manager, Quandary Consulting Group

We Know IT Services

Your sales funnel is longer and more complex. You often feel limited to dated sales tactics like cold calling, partner referrals, and event booths.

You have a website. But it struggles to drive qualified organic leads. (And the relevant leads still require a lengthy sales process.)

Speed Up the Sales Process with Organic Channels That Educate Your Prospects

Using a Research-Backed Marketing Strategy, Website Improvements, and Expert-Led Content, you can stand out as a technology partner referrals and generate more organic leads.

And we’ll help you do it WITHOUT trapping you into a long-term contract…

Analytics Goal Tracking Dashboard

James had me interested from his initial reach outreach, where he provided valuable recommendations about our website. He continued to demonstrate expertise through the process and broke things down into logical, bite-size pieces during the Strategy Sprint.

What I liked most about working with James, in addition to the retainer-free business model and being a great guy to deal with, was mapping the investment to specific, actionable deliverables.

There’s no pressure to sign a year contract, crossing my fingers with Lead Comet. James does what he says, delivers, and then lays out the next steps to keep working together, with the onus on his team to deliver results.

Len kamerman

Len Kamerman

Founder, Hero Technical Solutions

Speed to Market Matters

Signing a 12-month retainer in this market? (BEFORE working with the agency?!?!) And then waiting for months to make progress? No thanks…

Sprints are better for your business.

Is Lead Comet Right for You?

You’re a Service-Based Business.

We know this space: the challenges you face as you balance partner relationships and referral channels while trying to grow your business.

You have a marketing team.

The most impactful content comes from within the organization. We work with teams (even if it’s just one person) to build engaging content that drives results.

You believe in marketing.

Marketing is more than a box to check. Your leadership team sees it as a business function that fuels revenue and reduces sales friction.

Book Your 30-Minute Discovery Call Below 👇

What to expect: We’ll focus on your challenges and business goals to see if we’re the right fit. If we are, we’ll schedule a follow-up call with a custom action plan.

You decide if you want to move forward.

Completely pressure-free. (Because no one likes the pushy, used-car dealer attitude.)

*Name and email must match the business URL

Download IT Services Case Study

We helped a leading low-code/no-code service provider overhaul their marketing efforts, driving more organic leads to their website AND helping them stand out as a leading technology service partner.